Arena runs CTV across 6 DSPs and linear the old-school way. Here's what one platform gets your clients.

Tatari can replace the multi-DSP CTV workflow Arena runs today with a single direct-buy platform that hits the same publishers at lower CPMs. Linear sits alongside CTV in the same interface, so the digital team stops manually emulating the linear messaging sequence. AI-powered planning tools predict clearance and performance before the buy is submitted, and weekly creative swaps are built into the workflow rather than managed through email chains.

Every linear spot reports the next morning: network, daypart, creative, and exactly how many site visits or conversion events it drove. Arena's current linear workflow produces no next-day data. The digital team finds out what aired after the fact and manually adjusts the CTV sequence to match. Tatari's closed-loop measurement ties both channels to the same outcome layer so Molly gets one unified report across every campaign, not separate linear and CTV decks to reconcile before client calls.

Data is not real and for illustrative purposes only

DAC is a full-funnel digital media agency running campaigns across linear and streaming for multiple clients simultaneously. They came to Tatari with the same operational problem Arena has: linear and CTV managed separately, no unified attribution, manual workflows to reconcile reporting across channels. Tatari consolidated both into one platform with a single attribution layer across every airing.